THE SEO WIRE

SEO News, Trends, and Expert Takes - All in One Wire

Monday, June 1, 2026
Vol. II, No. 152
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BREAKING: Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website

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Today's Latest News

Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website

Understand the challenges of AI agents visit website authorization. This case raises critical questi.....

What Google’s New AI Guide Actually Debunks. And What It Doesn’t

Google said ignore llms.txt for citations. It didn't say ignore machine-readable maps for agent.....

Google to add AI performance report to Merchant Center

A new AI performance insights report will give ecommerce brands a look at how they appear across AI-.....

June 1, 2026
semrush.com
Google brings Preferred Sources to AI Overviews and AI Mode

Google is bringing Preferred Sources to AI Overviews and AI Mode. Here‘s what it means for your visi.....

June 1, 2026
semrush.com
Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results

A study found star ratings alone didn't predict small business performance. Active ORM did. Her.....

Google Disco Ball Doodle

Google's Doodle today is an animated Disco ball, titled "The Art of Disco." Google wr.....

June 1, 2026
seroundtable.com
Google CEO Sundar Pichai Downplays Google Zero Concerns

Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtere.....

Google Ads Invalid Activity Credit Report - New Help Document

Google added a new help document to the Google Ads help documentation section named About the Invali.....

June 1, 2026
seroundtable.com
Google Begins Limited Test Of Healthcare Ads In AI Mode

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, th.....

June 1, 2026
seroundtable.com
Google Ads New Branded Searches Controls For AI Max

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows a.....

June 1, 2026
seroundtable.com
Google Hosted Forms Leads Screen In Google Ads

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads.....

June 1, 2026
seroundtable.com
Google AI Mode & AI Overviews Sliding Carousel For Link Cards

Google is testing a new way to show citation link cards within AI Overviews and AI Mode. In this tes.....

June 1, 2026
seroundtable.com
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business

What if a single file could tell AI systems exactly what your organization knows and where the evide.....

Topical Authority: What It Is, How Google Measures It, and How to Build It

Topical authority is what separates those two outcomes. It’s about becoming the site search engines .....

June 1, 2026
ahrefs.com
What is SEO (Search Engine Optimization)?

Do you have a website or are you thinking about creating one? And do you want to attract more people.....

June 1, 2026
yoast.com
New SER Volatility Aggregator Chart & Backend Update

The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volat.....

June 1, 2026
seroundtable.com
Daily Search Forum Recap: June 1, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine R.....

June 1, 2026
seroundtable.com
The 50 Most-Cited Websites in Grok (June 2026)

According to SpaceX’s May 2026 S-1 filing, 117 million people use Grok’s features every month, out o.....

June 1, 2026
ahrefs.com
The 50 Most-Cited Websites in Copilot (June 2026)

Copilot is woven through Windows, Edge, Bing, and Microsoft 365, and that reach is enormous: Microso.....

June 1, 2026
ahrefs.com
The 50 Most-Cited Websites in Perplexity (June 2026)

Unlike a general chatbot, Perplexity is an answer engine first: it was designed to respond to questi.....

June 1, 2026
ahrefs.com
The 50 Most-Cited Websites in Gemini (June 2026)

Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fas.....

June 1, 2026
ahrefs.com
The 50 Most-Cited Websites in Google AI Overviews (June 2026)

AI Overviews are the AI-generated summaries that now sit above traditional Google results — and thei.....

June 1, 2026
ahrefs.com
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Earlier News

White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different?

What makes your content, strategy, or analysis different from what a system could generate? It isn&#.....

Google May 2026 Core Update Hits Hard Saturday - May 30th

The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday,.....

May 31, 2026
seroundtable.com
Google’s I/O Demos Reveal The New Business Visibility Problem

Many Google I/O demos ended in transactions, bookings, or task completion. The consumer path is clea.....

Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews

Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail's pull .....

Search News Buzz Video Recap: Google May Core Update Status, Buying AI Brand Mentions, Preferred Sources In AI Responses, Google Ads, Local & Legal

This week in search, we gave a status update on the Google May 2026 core update. Google strongly war.....

May 29, 2026
seroundtable.com
New: Google Ads Prospects Mode

Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect m.....

May 29, 2026
seroundtable.com
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