THE SEO WIRE

SEO News, Trends, and Expert Takes - All in One Wire

Thursday, June 18, 2026
Vol. II, No. 169
www.theseowire.com
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BREAKING: Google’s Updated Guidance Now Says It’s “Fine” To Use LLMs.txt For AI SEO

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Today's Latest News

Google’s Updated Guidance Now Says It’s “Fine” To Use LLMs.txt For AI SEO

Google updated its guidance to strike a less discouraging tone about the use of LLMs.txt, special ma.....

Google Explains Why URLs Blocked By Robots.txt Can Still Be Indexed

Search Console reported 51,000 URLs as "Indexed, though blocked by robots.txt," and Google.....

Why Publishing More Content Is Making Your SEO Worse

AI retrieval systems reward semantic precision over content volume, making excessive publishing coun.....

Written For Readers Who Don’t Read

Most of the web's reading is now done by bots. For anyone publishing online, the rules on acces.....

Bing Webmaster Tools AI Reporting Adds Intents, Topics, Citation Share & Compare

Bing Webmaster Tools is rolling out a preview release of those new AI reporting features demonstrate.....

June 17, 2026
seroundtable.com
Google Search Ranking Volatility Continues Into This Week

I've been watching the chatter in the SEO industry, and honestly, it hasn't calmed down mu.....

June 17, 2026
seroundtable.com
CMA: Google Must Share How Search Results Are Ranked & Data Portability

The Competition and Markets Authority in the UK has told Google it must be transparent on how it ran.....

June 17, 2026
seroundtable.com
Google Ads Updates Its Campaign Status Interface

Google is rolling out a new look and feel for the Google Ads campaign status notifications and icons.....

June 17, 2026
seroundtable.com
Google Ads New Security Tasks Summary Tab

Google added a new summary tab to the access and security section that shows the security tasks you .....

June 17, 2026
seroundtable.com
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era

Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs co.....

Daily Search Forum Recap: June 17, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine R.....

June 17, 2026
seroundtable.com
11 Ways to Automate SEO with Agent A

All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every.....

June 17, 2026
ahrefs.com
Google Must Give Notice Before Significant Ranking Changes

The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking o.....

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Earlier News

97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows

Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bo.....

How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy

This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own.....

Google Says Markdown For AI SEO Strips Away The Parts That Matter

Google says that markdown solves one problem while potentially creating others for search visibility.....

Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO

Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant ranki.....

9 Marketing Trends I’m Seeing Firsthand in 2026 (With Data)

Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less .....

June 16, 2026
ahrefs.com
Schema, LLMs & The Low Bar For ‘Evidence’ In GEO

Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are se.....

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